Cookbook Publishers – Insider Information?

I’ve found an exciting new method for people who want to write and publish their own cookbook.

I was looking up a guy called Ron Douglas the other day. On the Simon and Schuster site I found a little bio of him. Apparently he is the New York Times bestselling author of “America’s Most Wanted Recipes”, “More of America’s Most Wanted Recipes”, and “America’s Most Wanted Recipes Without the Guilt”.

That is very interesting to me because he has recently decided other people to get published, and he’s written a reveal-all report called “Write a Cookbook And Make It Sell”.

Ron says his book is a proven way to publish your own cookbook – and make a profit – within sixty days.

His report includes

  • How to quickly assess the market to choose a winning theme and price for your cookbook
  • Where to find royalty-free non-copyrighted recipes
  • What free software to use to easily organize your recipes
  • How to get your cookbook designed and created inexpensively but still look professional
  • A risk-free method to fund your project with profits from customers instead of out of pocket
  • The shortcut tactic to get your cookbook selling on Amazon.com and Barnes & Nobles
  • Where to find high-powered Agents who will get you a book deal with a huge sign on bonus
  • How to avoid getting ripped off and wasting a ton of money on your cookbook project
  • A very interesting – and apparently very powerful – marketing system which Ron says has groups of people eagerly waiting to buy your cookbook before it’s even released.

Ron says he has sold 50,000 copies of his own self-published cookbook before he signed up with a major publisher for an equally major bonus.

His report is structured like this:

Module 1: Planning Your Marketplace Penetration Strategy
How you can quickly understand what the market wants in order to develop your strategy and plan of attack. Planting the seeds for success.

Module 2: Choosing The Best Cookbook Topic
How to determine if your cookbook topic will sell – in advance. Ron says he will show you a surefire way to pick a winning theme for your cookbook and ensure that people will want to buy it.

Module 3: Recipe & Copyright Law
This is a chapter containing masses of advice on how you avoid legal issues. Plus, a quick and easy way to get an ISBN number and copyright protection for your own cookbook.

Module 4: Content Creation
Where you can find recipes, royalty free photos, images, and other content for your cookbook. What to add to your cookbook (besides just recipes) to make it stand out from the competition – and where to find it.

Module 5: Designing Your Cookbook
Everything you need to know to design a ‘bookstore quality’ professional cookbook. What free software to use. Where to find skilled freelancers for cheap. Editing, typesetting, cookbook layouts, cover design, binding options – how to get it all done.

Module 6: Pricing & Profit Analysis
How to increase the perceived value for your cookbook so that you can demand a higher price. How to get the best deal on printing. Ron includes information on the printer he uses to get cookbooks done for under $3 per book. Options for starting off with an ebook version of your cookbook. Basically everything you need to know to ensure that you maximize profits.

Module 7: Promoting Your Cookbook Online and Offline
How to build up excitement from your target market and have them clamoring for your cookbook before you even release it. Inexpensive and even free methods to create a huge demand for your cookbook. How to get listed on Amazon Barnes & Noble. How to ensure you get long term sales of your cookbook. How to find an agent and position your cookbook to win a lucrative publishing deal.

Module 8: Order Fulfillment, Inventory & Automation
Ron shares with you the resources he uses to manage his business. He shows you how you’ll never have to worry about storing inventory in your basement, carrying boxes, or making last minute runs to post office. He says he will how you how to set up to handle unlimited orders without breaking a sweat. Everything will be automated for you.

Module 9: Ron’s Quick-Start System for Success
After publishing 5 cookbooks and independently selling over 50,000 copies, Ron has developed a system that anyone can use to launch a successful cookbook in 60 days or less. He says he’ll share with you how he started with $125 and built a publishing empire. He thinks this section alone is worth many times the price of the course

Be sure to check out Ron’s “Write A Cookbook And Make It Sell” report – and do head on back here to post your comments. I’d love to hear what you think about Ron’s work.

Best of Luck,
Greg
CookbookPublishers.org

What are the Hot New Trends in Cookbook Publishing?

Cookbooks have always been popular, and it seems that there is no end in sight for the public’s attraction to them.

In fact, despite this economic nose dive we’re all living through, the market of people willing to purchase books filled with innovative recipes has actually increased in recent years.

There is a great fascination for food in America, and you can always find someone looking for ways to improve their favorite dish – or even make something completely new.

Get It While It’s Hot?

Although it may be true that the cookbook market remains a good choice for aspiring writers of all kinds, it’s not a bad idea to think a little bit smarter than the average bear and keep abreast of the aware of the hot new trends.

You need to be taking advantage of the opportunities as they come up, not after everyone else has jumped on them.

Currently, there are a few key things you can do to increase your chances of producing a bestselling cookbook, above just compiling recipes for foods that taste good.

Make It Look Good!

Among the hot new trends in cookbook publishing is the idea of creating a cookbook that can double as a conversation piece in other areas of the home.

Cookbooks really do represent a slice of culture or history for a lot of people, and it isn’t unusual these days to find a cookbook being used as a coffee table book, to be read, or at least browsed through, at many points during the week.

Books taking advantage of this trend are likely to be filled with more than just recipes. Interesting photographs, beautiful art, and personal stories are probably sprinkled throughout these books, and they are engaging enough to become single parts of larger cookbook collections.

How To Save Money By Cooking At Home!

Surprisingly, another hot trend in cookbook publishing may actually stem from the aforementioned weakened economy.

Evidence is suggesting that consumers are contributing to the booming cookbook business because of their financial woes. There are fewer families willing to spend the money on regularly eating at restaurants because they find it much cheaper to make food at home. Publishers are taking note of this and responding with collections of recipes for frugal families, dishes that require fewer ingredients and less time to prepare.

Go Vegetarian. (Or Carnivore!)

You can also cash in on trendy cookbook sales by publishing a cookbook either for your favorite meat lover, or flip it on its head and go for the vegetarian. As more evidence is compiled suggesting there is danger in eating red meat and processed foods, people are looking for new vegetarian recipes for their health.

However, a book that does the opposite can be just as popular! Although vegetarianism is on the rise, there seems to be just as many people looking for great ways to beef up their meat repertoire. Which means that cookbooks featuring recipes for grilling and barbeque could do very well and capitalize on this trend.

International Cuisine

Finally, there is never a shortage on demand for cookbooks that span the globe, incorporating recipes and cultures from regional areas of the world. A quick look through the current bestsellers will show you that cookbook publishers are narrowing their focus, choosing recipes from certain regions over a country as a whole.

Constant Demand

It is unlikely that the desire for new and interesting cookbooks will fizzle at any point in the near future. As such, it is a great avenue for those looking to publish their own book, and knowing the hot new trends in cookbook publishing is a great place to start.

What the Publishing Companies Don’t Want You to Know About How Self Publishing Benefits the Author!

If you’ve ever considered self publishing a book, you may have wondered if there might be things out there that publishing companies don’t want you to know about this whole game. cookbook publishers

I’ve found plenty of evidence to suggest that self publishing is a great option, and traditional publishing companies would be absolutely thrilled if you weren’t aware of some of the profits it may offer you.

That’s what’s called a red rag to a bull – I hate it when that happens!

Just keep reading while I detail some things that may surprise you.

More Profit If You Do It Yourself!

Most surprisingly, perhaps, is that you’re likely to achieve a much higher profit from the sales of your book if you get it up and running and out to your readers yourself.

It’s pretty usual nowadays for a self published author to take a return of up to 75 percent for each copy of their book that is sold. In fact, some authors receive as much as a 90 percent profit margin in return if they are able to produce a bestselling book.

To put that in perspective, imagine you are able to publish a book at a cost of $3 to you and sell it for $12. In this scenario, every book you sold would put $9 in your pocket!

Does it surprise you to know that traditional publishing companies would prefer that you don’t know that this type of profit is highly unlikely if you go along and trust them to publish your book?

If you’re making 75% on sales of your self published book, what do you get from traditional routes? Hold on to your hat – a traditional publishing company is not likely to offer you more than 12 percent in royalties.

What’s more, that 12 percent would come from wholesale purchases, not from the retail sales of each book.

As such, making a nice profit from book sales with a traditional publishing deal only becomes possible if you can sell an incredibly high volume of books.

Residual Rights – The Real Jackpot?

This is a pretty complex area, and it’s one of the areas in which the unagented writer will constantly be fleeced.

But it may surprise you to know that actually, even agented writers sometimes don’t do a lot better.

In addition to pocketing a vast chunk of the money gained from selling book sales, publishing companies would much rather you didn’t understand that they deprive you of many great opportunities to make money off your book in other ways.

Once you enter into a contract with a traditional publishing company it’s pretty common for them to ask you to sign away all sorts of other rights to your book.

As a result, your hard work and great idea are no longer yours and you can no longer make a profit from sales in any other format or market.

Imagine what you could earn if your book is a hit, and there’s a lot of merchandising put out around the book. Clothes. Action figures. Computer games.

Imagine if the book is a real smash and someone wants to turn it into a movie!

And imagine the battles you’ll have to keep all of these rights.

Just sit back and consider all of the profit that is available to you if you self publish instead, and you retain control of all the other products around the books – and around the world.

Your Time Is Your Own, Keep It That Way!

Finally, your time is worth something, and publishing companies don’t want you to know that much of it will be wasted on doing your own marketing to drum up sales for your book.

In fact, unless you are very lucky, most traditional publishing companies don’t much of their time and money helping you get sales. Unless they really believe in you, or you’re lucky, you’ll probably find yourself hitting the road on all sorts of promotional drives anyway.

Wouldn’t you rather be doing this kind of legwork for 75% instead of 12%? I know I would.

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